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Because advertising is an marketing art

The world of online marketing, where HubSpot operates, though, has a reputation for being kind of grubby. Our customers include people who make a living bombarding people with email offers or gaming Google\\\'s search algorithm or figuring out which kind of misleading subject line is most likely to trick someone into opening a message.

Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people\\\'s mediocrities. That\\\'s precisely what \\\'trends\\\' are - a search for something \\\'safe\\\' - and why a reliance on them leads to oblivion.

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